Joseph Ritter has become a prominent name in Medicare and retirement planning by staying focused on one principle: delivering personalized insurance solutions built on trust. As founder and president of Insurance You Keep, he leads a company that serves thousands of individuals across Pennsylvania, Delaware, Maryland, Florida, and beyond. His client-first approach, coupled with deep industry expertise, has positioned him as a reliable advisor in a space where many feel uncertain and overwhelmed.
Licensed in multiple states and CLTC® certified in Long Term Care planning, Joseph Ritter offers guidance that goes beyond coverage options. His work is rooted in listening carefully to each client’s situation and breaking down complex insurance concepts into practical choices. For Medicare beneficiaries exploring supplemental plans or transitioning from employer coverage, this clarity is vital. It ensures they not only understand what they’re signing up for but also why it suits their specific needs.
Joseph Ritter’s company, Insurance You Keep, was established in 2014 and is built on the belief that exceptional service begins with education. Rather than rushing clients through policy decisions, his process allows space for questions, comparisons, and reassurance. By demystifying terms and offering real-world examples, he turns what many see as a burdensome task into an informed and even empowering experience.
His relationships with leading carriers like Aetna, Humana, Blue Cross Blue Shield, Mutual of Omaha, and Transamerica allow him to access a broad range of plans. Clients are never pushed toward one option; instead, they receive personalized comparisons and explanations. Joseph Ritter emphasizes transparency in every interaction, reminding clients that his compensation comes from the insurance carriers, not from them. This model removes uncertainty and reinforces his dedication to serving client interests above all else.
The new Valley Forge Medicare office in Phoenixville is the latest chapter in his professional story. Slated to open on April 25, 2025—coinciding with his 20th year in the insurance field—the office will expand services to southeastern Pennsylvania residents. Its purpose is not only to offer in-person consultations but also to support a growing number of Medicare recipients looking for clear and direct answers in an increasingly complex insurance market.
Feedback from clients underscores Joseph Ritter’s value as an advisor. From retirees managing prescription drug costs to small business owners seeking employee coverage, many highlight his knowledge, patience, and honesty. Some clients have remained with him for over a decade, even after moving to different states. One Florida client credited the continuation of service after relocating as a key reason for their long-term satisfaction.
His influence is recognized not only by clients but by peers as well. Within the professional community, Joseph Ritter is a top-performing advisor featured by Ritter Insurance Marketing. His trajectory—from an agent searching online for how to join a field marketing organization to becoming one of its leading contributors—demonstrates how client-centered practices can thrive in any business environment.
Outside of his insurance work, Joseph Ritter continues to sharpen his interpersonal skills through acting, an activity he actively pursues. He describes acting as a source of creativity and expression that helps him engage more authentically in his day-to-day client work. This aspect of his personality enriches client relationships, fostering conversations that go beyond policy terms and into real life concerns.
As the Medicare system evolves and new options emerge, Joseph Ritter remains a dependable presence for those seeking guidance. With a balanced portfolio of services, a growing network of offices, and a reputation built on integrity, he continues to serve clients with the level of dedication that has defined his career for nearly 20 years.